WHY ELON MUSK DECIDED TO ACQUIRE TWITTER| ARE WE GOING TO EXPERIENCE NEW VERSION OF TWITTER| DID FREE SPEECH WILL ALLOWED I TWITTER|
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WHAT ARE THE KEY FACTORS BEHIND ELON MUSK ACQUIRING TWITTER
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Before getting into the main topic let me visit the history of Twitter and how it started. In 2006, the conversation between two tech enthusiasts lead to the creation of an SMS-based platform in the format of micro-blogging. Jack Dorsey and Evan Williams aimed to create an online platform with agenda of micro-blogging, Evan was a serial entrepreneur and runs a podcast company, ODEO where both initiated the idea of sharing information in a much shorter which caters to a larger audience in a simple way. Being experienced in entrepreneurship and blogging Evan showed interest to create Twitter and Jack was a tech enthusiast and software employee, Unfortunately, Twitter didn't attract well in terms of revenue model but public traction was pretty good at that time. Still, both founders have faith in their vision and later traction pushing up slowly.
One day every entrepreneur needs to wait for ignition to their ideas and dreams and in 2007, Former US President Obama came up with a new way of campaigning through the medium of Twitter to share his views and ideas on public, government, and rest is history there is no special marketing to get traction to Twitter. This new turn made most celebrities to participate on Twitter. This attracted every social activist and public to share their views on government or any burning issue.
With this new euphoria most the businessmen, political leaders, and Celebrities to discuss and put their opinion on the open platform. Considering all the factors Elon predicted that Twitter is going to be a game-changer in the public informative platforms. On 25 March 2020, Elon tweeted that "there is no freedom of speech in Twitter". In 2020, Twitter is booming up with traction and became a super app in the aspect of information and political and business news. Elon is having a solid volume of followers on his Twitter account. He used the Social Capital terms to bring attention and traction to his tweets by tweeting more aggressive tweets on current trending issues, By this most of his followers getting impacted by his tweets and it became uncontrollable where stocks and crypto trades are being affected.
In contrast, the statement tweeted by Elon regarding Free Speech got the most impressions from the public stating a dutch opinion. Actually, Twitter is not an app where everyone can put their own views. The result may get delayed but it happened on 20 March 2022, founder of Babylon Bee's Twitter account had been locked due to some of the comments which are offensive to Twitter. Also, Former US President Donald Trump's account has been locked and banned on Twitter during elections. So, To that conclusion, Elon want to acquire Twitter to change the algorithm and made an open-source platform where every individual can put their view on Twitter. But, We can't believe that freedom of speech is ultimate because irrespective of agenda and criteria if we allow freedom of speech then it will be sorted.
Elon made the offer to acquire Twitter but the founders of Twitter denied that offer despite running a bad phase of losses. There was a great point to explain here, that is a Capitalizable audience, It means if a celebrity or public figure endorses a product you won't choose that product right. But if a public figure stated about a product then that statement will be routed inside you. This initiation is made to check or trail on the product then we are a capitalizable audience where we are doing the things in accordance with the person. With this power in the future Twitter gonna be a complete super app that controls business and political leaders.
Being one of the richest men in the world, he can predict all these points way before and started to buy shares illegally with a legal trajectory. There was a theory in the business where one can buy company shares secretly with legalized authorization from stakeholders, The theory is called as Poison Pill Strategy introduced by Martin Lipton in 1982. By this strategy, he holds Twitter's stake of 9.2% where he holds 73 Million shares on Twitter.
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Now, He will change accordingly to his comfortable to boost up his business. Is Elon done wrong? We can't define it but one thing we can say is that he gonna make great disruption in influencing marketing and public information platforms. Hope we jot down points to make you understand in a simpler way and we know business topics may crush you but believe me, if you following AJURSCONTENT, then we will change your perspective for sure.
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